Find an ad from a newspaper or magazine that features a person and a slogan of some kind—the crazier the ad, the better. It’s important to find an ad with a slogan that indicates some kind of desire. The slogan becomes the title and the person featured in the ad, the main character.
Create a story with this character, focused on this desire. Ask yourself questions like: Why does this character have this desire? How does he or she plan to achieve this desire? Try to also incorporate the title into the story either in dialogue or in exposition.
To view some sample ads, click here.